Hello. Following my mentors advice and some hints dropped in a live hangout a few weeks back I bought myself a copy of the book "Scientific Advertising by Claude C Hopkins" (off Amazon like half the rest of the planet!) and began to read with a studious concentration, intent to fully comprehend the concepts with a vision to being able to
http://www.empowernetwork.com/jeremusic/scientific-advertising-by-claude-c-hopkins-chapter-2-just-salemanship/
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